Ecoism is a marketplace for eco-products. The company positions itself as a current with the philosophy of conscious consumption, recycling, waste-free and sustainable production, veganism and ethical attitude towards flora and fauna. What these trends have in common is that they support the development of ecological consciousness in everyone, which subsequently forms a careful attitude toward the environment.
In this regard, the Logo and Branding were based on the ideas of cleanliness, sustainability, globality, and nature. Particular attention was paid to the color scheme, which was subsequently used in the web design